TikTok is introducing a fresh option that enables them to lessen the amount of artificial intelligence-produced media appearing in their timelines. This step comes as the company announced that it now features in excess of 1 bn AI videos.
Trial and Implementation
The new functionality is undergoing trials over the next few weeks before a widespread release. This development comes amid a rise in AI content, fueled by new content generation software.
The Broader AI Trend
Studies have shown that nearly a tenth of the quickest rising content creators on a competing service only show clips produced artificially. A considerable share of this material is deemed “AI slop”, a term for inferior, mass-produced content that is often absurd or dreamlike.
Our research shows that a lot of users like content produced via AI tools, from computer-generated images to science explainers, and we aim to provide users the option to adjust the amount of that, depending on their own choices,” said a platform representative.
Volume and Proportions
TikTok shared that there are now over a billion videos on its service identified as AI-generated. In total, over 100 m pieces of content are submitted to the platform each day, making AI-generated material a minor part of its complete catalog.
Customizing Your Feed
Members will be capable of decrease or raise the amount of AI-generated videos they watch by opening the content preference option in the application and choosing the AI content topic. Other topics that can already be controlled under the filter encompass current affairs, style, cosmetics, and dance.
Content Labeling and Policies
The platform’s rules require users to tag lifelike artificially created content, and it bans harmful AI impersonations of public figures or critical incidents. Any realistic AI video that is without a tag can be removed under its community policies.
Additionally, the platform will from now on add an artificially created watermark to content produced via its proprietary AI systems, or detected by an cross-platform project for identifying content made by AI. This measure is intended to stop users from attempting to evade the labeling process.
Educational Initiatives
TikTok is additionally introducing a two million dollar AI literacy fund for professionals and organizations to create learning resources about responsible artificial intelligence. This program will support non-profit groups dedicated to training coding and technology.
Content Safety Approach
TikTok has justified its content review process, during controversy over plans to cut jobs for a large number of review team members in the UK. TikTok is planning to reduce a significant number of roles in its user protection division in the UK capital, with worker representatives and digital protection specialists expressing worry that humans are being replaced by automated systems.
A trust and safety lead clarified that human moderation would remain essential, but artificial intelligence can safeguard staff by filtering out the most graphic content before it gets reviewed by staff. The company announced a 76% decrease in explicit and harmful content reviewed by human moderators over the previous year due to reliance on its AI tools.
It is vital to integrate humans and technology to ensure user safety,” the executive stated. “We’ll have humans as involved in the system, but we additionally believe it’s very important to reduce exposure to dangerous material as quickly as possible, which is the area in which a significant AI assistance is proving valuable operate efficiently.”
